We are very proud of our rich history. Our story is important because it is a true reflection of the inherent dedication and standard of quality that Fairway & Greene was built upon, and still embodies today.

The year was 1992. But in the mind of founder Rick Martin, it was the summer of 1955. Names like Demaret, Hogan, Snead and Nelson dominated the game while walking the fairways of such storied courses as Winged Foot, Colonial and Cypress Point. Their skills on the course were only matched by the sartorial elegance they brought to the game. Always beautifully attired in the finest hand tailored clothing, they truly looked the part as much as they played it. A thirty year veteran of the men’s better apparel industry, Martin saw an opportunity to return elegance and quality to golf apparel. His timing and vision were impeccable.
 
Over that preceding forty year stretch, golf apparel had suffered a steady decline. Classic styling and quality were the unfortunate casualties as manufacturers all but abandoned the game’s heritage in their colors, designs and fabrics.
 
In the winter of 1995, Fairway & Greene was launched as a direct to consumer catalog – a magnificent pro shop in the finest haberdashery traditions, but through the mail. The beautiful 26 page catalogue featured rich product illustrations by renowned artist, Paul Lipp, vintage photographs and ephemera and a full swatch card showcasing the beautiful fabrics and finishes missing from the game for so long.
 
Fairway and Greene spent three years developing the fabrics and styles and secured boutique suppliers and resources for product production. It truly was a return to an earlier time – when attention to detail and doing it right was the primary focus of manufacturers – not cost. The reaction from consumers was overwhelming. The return of classic golf apparel had begun and Fairway & Greene was leading the charge.
 
Although strictly direct-to-consumer via its catalog, Fairway & Greene began receiving calls from PGA club professionals across the country looking to carry the collection. From the glassine wrapped product to the beautiful shipping box to the unmatched quality in every piece, Fairway & Greene had gained the attention of some of the nation’s highest profile golf professionals.
 
Despite great success, the company decided in the winter of 1996 not to produce a second edition of the catalog. The company would adjust its business model and only sell direct to golf pro shops and their PGA professionals - what is commonly referred to in the industry as “green grass” only. This became the model that Fairway and Greene was built upon.

Today, with ten years of significant growth, Fairway and Greene boasts a base of 3,500 green grass accounts. We are proud to work with the finest PGA professionals, buyers and merchandisers in the country. The company has won numerous industry awards, most notably the Association of Golf Merchandisers #1 Vendor award for the past five years.
 
Fairway & Greene was built on tradition. Through product innovation, world class customer service and dedication to our brand, Fairway & Greene has always remained true to its heritage and founding principles.
 
Fairway & Greene…Respect For The Game.